Manage marketing and creative projects from intake and scoping through development, review, approval, production, deployment, and completion.
• Serve as the primary day-to-day project management liaison between the Marketing, Strategic Communication, and Creative team, including participating in Creative team daily meetings to review priorities, workloads, deadlines, and project status.
• Facilitate prioritization of marketing and creative requests in partnership with the Senior Director of Marketing and Creative leadership, providing visibility into workload, deadlines, dependencies, and resource constraints.
• Develop and maintain project schedules, milestones, deliverables, owners, and deadlines and ensure stakeholders understand responsibilities and next steps.
• Monitor concurrent projects and proactively identify schedule risks, bottlenecks, resource conflicts, competing priorities, and overdue deliverables; escalate issues as appropriate.
• Serve as the primary operational owner of Marketing's Asana project management system and ensure projects are accurately entered, assigned, categorized, scheduled, and maintained.
• Develop and maintain Asana templates, workflows, dashboards, and reporting to provide visibility into active projects, workloads, deadlines, project volume, and completion.
• Establish and maintain consistent project intake, briefing, review, approval, and closeout processes to improve efficiency and accountability.
• Manage the flow of creative work through development, internal review, stakeholder approval, production, trafficking, and deployment.
• Establish and maintain standards for file naming, version control, final creative files, approvals, and archival to ensure teams and stakeholders are working from current, approved materials.
• Maintain an organized and accessible archive of final marketing and communications assets and historical campaign materials.
• Maintain comprehensive records of marketing and advertising creative, including what materials run, where they run, and when across paid and MBTA-owned channels.
• Track campaign flight dates, placements, channels, formats, creative versions, and other relevant deployment information to support planning, reporting, and institutional knowledge.
• Coordinate delivery and trafficking of approved creative files to internal teams, external agencies, vendors, media partners, and other stakeholders and confirm materials meet required specifications and deadlines.
• Coordinate with Marketing, Creative, Strategic Communications teams and, as appropriate, Social Media/Digital Strategy, In-Station Communications/TNC, and Call Center teams to support alignment of messaging, creative, timing, and deployment across channels.
• Partner with the Senior Director of Marketing to develop and refine processes, tools, roles, service standards, and governance that support the MBTA's marketing operating model.
• Identify recurring workflow challenges and recommend process improvements that increase efficiency, accountability, transparency, and collaboration.
• Respond to customer, vendor, and coworker inquiries in a professional and timely manner.
• Perform all other duties and projects as assigned.